Holiday 2026 · The VALKA Founding Families

20 families. Real dogs. Real routines.

We’re looking for 20 families with healthy adult dogs to add VALKA alongside kibble and share the experience on video.

  • 3 months free, renewable up to 12VALKA Frozen for up to 50% of daily calories; the rest stays their usual kibble.
  • Selection: around November 19First deliveries in December 2026, subject to confirmation.
  • Pennsylvania, New Jersey, Delaware and MarylandShips every 20 days. Selected families must have enough freezer space or purchase a freezer.

Apply for your family

Your details
If selected, will you have enough freezer space or be able to purchase a freezer to receive your shipment every 20 days?
Your dog
Healthy, eating normally and not on a prescribed diet?
Social media

Applying doesn’t guarantee selection or subscribe you to marketing emails. Privacy

The deal

You get

  • Free VALKA Frozen for 3 months, shipped every 20 days. We confirm the amount in writing based on your dog’s size and available freezer space.
  • Guidance for combining it with their current food and a direct line to the VALKA team.
  • A filming guide, monthly ideas and help with captions or editing.

We ask

  • 3 public launch videos, each posted the day you film it:
    1. Delivery dayarrival and into the freezer
    2. Day 2meal prep alongside kibble
    3. Day 2your dog’s first taste
  • A short private check-in every month. From month 2, also one public video.
  • A note in every post that you received the food for free.

Honest opinions only: a positive review is never required, and there are no follower, comment or sales targets.

Details and questions

Who can apply?
  • An adult dog, healthy, eating normally and not on a prescribed diet.
  • A public social media account.
  • Enough space in your existing freezer or one you purchase to store each shipment right away.
  • An address in Pennsylvania, New Jersey, Delaware or Maryland.
How it works
  1. Apply in about 3 minutes.
  2. If shortlisted, we send the amount, delivery details and terms in writing before you accept.
  3. Get your deliveries, post your videos and send your monthly check-in.
  4. Each quarter we review together: if you did what we agreed and your dog is still a fit, you renew, up to 12 months.
Do I need to stop feeding kibble?

No. The program explores how VALKA fits alongside kibble.

Do I have to say my dog improved?

No. Only describe what you actually observe. We don’t ask for claims about health, coat, appetite or behavior.

What if my freezer doesn’t have enough space?

If selected, we confirm how much food we’ll ship every 20 days based on your dog’s size and how much space the packages will take. If you don’t have enough space, you must purchase a freezer before your first shipment. VALKA does not provide freezers.

What if Day 2 isn’t a good time for my dog?

We agree on the Day 2 portion before enrollment. If that timing doesn’t suit your dog, we adjust the plan with you.

My dog is on a veterinary diet. Can I apply?

This first program is for dogs without a prescribed diet. Please don’t change a veterinary diet to apply; if you’re unsure, ask your vet.

How do I send my videos?

Once selected, you’ll get a private upload link. Upload the original camera file and the link to each post.

Will VALKA use my videos in ads?

Only with a separate written agreement, which you can review before accepting a place.

Can I earn something by recommending VALKA?

We plan to offer a 10% commission on eligible sales attributed to your personal link. It’s optional: your place and renewal never depend on sales or referrals. We’ll share full terms before you activate it.

A dog beside a bowl of VALKA Everyday Wag and kibble

Is your dog a fit?

Applying takes about 3 minutes and doesn’t commit you to anything.

Apply for my family